I confirmed as much as a swanky NYC lodge room on a Saturday evening not having a clue what to anticipate.
When I used to be initially invited to attend an intimate launch occasion of a brand new dance music report label my ears perked up – however it wasn’t due to the style of music, or a flowery invite. It was due to the names behind the launch.
After some small speak and assembly everybody within the lodge room (perhaps 12-15 individuals) it appeared the sensation was mutual. Everyone was on edge with anticipation, curious as to what we have been in for. A stupendous white Rolls Royce pulls up with Ice-T, his spouse CoCo and Mr. X (often known as Afrika Islam & Charlie Funk) inside.
Once upstairs they make their rounds, do a couple of one on one chats after which we get deep into dialog with a dwell interview/Q&A (led by DJ Times) about their new dance music venture – Electronic Beat Empire. It’s a tech/techno based mostly report label. Ice-T and Mr. X go means again so not solely are we listening to in regards to the venture however we’re getting some critical music information dropped on us from the fellows who helped pioneer music as we all know it at the moment. I grew up on hip-hop from the 90s, after which fell in love with dance music within the early 2000s so this was fascinating for me. Like a gathering of the minds that broke down the limitations of what was attainable for music through the years.
We listened to those two artists speak with full attentiveness for a very good period of time, and all I might assume is that these guys actually love what they do, and are devoted to the music (no matter style). They’ve each been within the recreation for the reason that basis was laid, they usually helped lay it. Now they’re taking up a brand new journey with the eagerness and fireplace nonetheless current. They’re not doing it as a result of digital music is now well-liked within the states, and undoubtedly not afraid of attempting new issues. They are doing it to have some enjoyable and put out music they’ll stand behind with out having to ask anybody permission.
Afrika Islam began out DJing in NYC with the Rock Steady Crew and studying from his mentor Afrika Bambaataa. He honed his abilities and rapidly grew to become a staple in DJ tradition. He moved to LA the place he met Ice-T and the 2 grew to become mates as he produced for Ice-T. He then found and predicted the facility of digital music earlier than it grew to become well-liked within the states; and has been enjoying techno over in Europe underneath the moniker Mr. X for the previous 15 years. Mr. X is now the primary main artist to signal to their new label Electronic Beat Empire along with his first launch, The Brutal E.P.
Ice-T is a rapper, actor and report producer whose affect on American popular culture is infinite. Originally from LA, he is one of many west coast’s most well-known artists, with albums like O.G. Original Gangster (1991). He’s typically cited as one of many key elements in influencing the style at the moment referred to as “gangster rap,” and greatest identified at the moment for his function as Detective Fin on Law & Order SVU.