Burger King went approach again into the vault for their Super Bowl LIII business on Sunday, as they dug up actual footage of the late Andy Warhol from a 1982 experimental movie titled “66 Scenes From America” by Danish filmmaker Jørgen Leth, based on TIME.
The footage merely reveals Warhol unwrapping a Burger King Whopper and dipping it in some ketchup, whereas BK encourages viewers to #EatLikeAndy.
Check out the clip beneath.
According to Adage, Leth revealed in an interview that Warhol initially requested McDonald’s as a result of he believed the emblem had a greater design, however settled for consuming Burger King ultimately.
As a consequence (and after getting approval from Warhol’s basis and people related to Leth), Burger King was in a position to make use of the hamburger-eating footage throughout their Super Bowl LIII spot.
“One of the issues that was distinctive in regards to the negotiation was that we did not wish to change or contact the movie in any approach that will take away from its unique intent,” says Marcelo Pascoa, Burger King’s world head of brand name advertising (H/T Adage). “We knew that one of the best factor we may do could be to maintain the movie as intact as we may.”