Examining five careers that stalled, hit roadblocks or faded out on G.O.O.D.
Reaching peak visibility during Kanye West‘s inescapable “G.O.O.D. Fridays” series that served as a prelude to 2010’s My Beautiful Dark Twisted Fantasy, G.O.O.D. Music has since become one of the most revered labels in hip hop. Even if it’s not nearly as prolific as other indies, most would still call you a fool if you turned down a chance to sign with Kanye, especially in the wake of recent successes like Dark Sky Paradise and My Name Is My Name.
Founded in 2004, just as Kanye’s career was on the rise, its first two releases were John Legend‘s Let’s Get Lifted and Common’s Be, which collectively racked up seven nominations at the 2006 Grammys. Not a bad place to start, as long as your name was John Legend or Common. But for the other initial signees, most of whom came up with Mr. West, getting involved with the label marked the start of a long waiting game.
In the decade that followed, G.O.O.D. continued this trend of focusing on two to three stars at a time and seemingly leaving the rest of its roster waiting in on the bench. One of those (undeserving) benchwarmers was Cyhi The Prynce, who just suggested via a diss track that his time on the label might be coming to an end.
Is he crazy for forsaking a chance to work with West? Well, West’s had a good five years since he signed Cyhi to work on an album, but nothing has materialized, so it doesn’t seem as misguided as it would have a year or two ago. He wouldn’t be the first to part ways with the label, but his new track may be the loudest complaint about G.O.O.D. that we’ve ever heard.
Here are the five most curious, saddening cases of artists whose careers were put on hold as G.O.O.D. artists.